What we did
Campaign identity, Copywriting, Illustration
Royal Botanic Garden Edinburgh (RBGE) is the second oldest botanic garden in Britain after Oxford. The year 2020 marks its 350th anniversary and we were appointed to develop an integrated creative campaign.
RBGE briefed an ‘eye-catching, modern and bold’ concept to create awareness of their brand and attract more visitors to the Royal Botanic Garden Edinburgh and its three regional gardens – Benmore, Dawyck and Logan.
We created a series of montage illustrations that showcased the individuality of each of the gardens under one strong, overarching visual system.