That Guy (part two)

Client: Police Scotland
Sector: Public sector, behaviour change, campaign
Services: Film, strategy, concept, script, direction

Our first ‘That Guy’ film for Police Scotland went viral globally. Now we hope to move the conversation on. Men need to check the behaviour of their mates and how it could lead to the harassment, intimidation and abuse of women.

Read

Discover

We worked with Police Scotland and worldwide experts on ‘active bystander’ behaviours to understand how men can intervene sympathetically and begin to help each other, supportively, to change attitudes.

Develop

This was the ‘difficult second album’ of the That Guy campaign. Having encouraged men to face up to their own responsibility, we wanted to provide tools – show them how to make changes in their peer groups.

Deliver

We worked with Forest of Black and director Michael Sherrington to produce the final film. Don’t be that guy who stands by and says nothing. Have a word. Be a mate and help stop sexual offending before it starts.

Stop Play

“What’s so refreshing about this is that it’s about involving men, challenging other men’s behaviour - and that is what we need.”
Sandy Brindley
Rape Crisis Scotland

Our first film for the That Guy campaign reached at least six million people worldwide and has won 15 national and international awards to date.

This second film focusses on what positive action men can take to make a difference.

The five-minute ‘extended version’ of our film features a more in-depth, real life conversation between four prominent male figures from the world of sport, television and podcasting.

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