Cooper Cromar are one of Glasgow’s most respected architecture practices, with a 35-year history. The new brand we delivered for them celebrates individual team members as well as the structured approach that underpins everything they do. It’s an identity with deep roots in their internal culture.
Discover
Through workshops with the team and interviews with their clients we learned that Cooper Cromar are all about process. We had to communicate that belief in a clear method, but also shine a light on creative talent.
Develop
We started with a modular visual platform, based on a geometric grid which acts as a base for creativity. Over the grid, we developed a set of expressive marks to represent projects, sectors, and people.
Deliver
We brought the new identity to life from website to stationery to studio environmental branding. We have transformed the way the practice thinks of itself and positioned them as a leading employer brand.
