+

Glasgow Prestwick Airport

  • Client: Glasgow Prestwick Airport
  • Sector: Transport, public, aviation, place
  • Services: Brand, strategy, place branding, identity, logo, signage

Rebranding and repositioning Glasgow Prestwick Airport was crucial to the economic wellbeing of the business as well as the community and the area. We designed an identity that reflected modern Scotland and generated real pride from the airport’s workforce – and won the DBA’s Design Effectiveness Award for 2018.

Read

Rebranding and repositioning Glasgow Prestwick Airport was crucial to the economic wellbeing of the business as well as the community and the area. We designed an identity that reflected modern Scotland and generated real pride from the airport’s workforce – and won the DBA’s Design Effectiveness Award for 2018.

Discover

The existing 10-year old brand was universally despised, especially by the airport’s own staff. Our priorities were repositioning to attract new investment, unify business areas, and build pride among staff.

Develop

We created an identity around the connection and movement of people, freight and facilities. Borrowing quality and heritage cues from Scottish textiles, the design reflects a professional, ‘boutique’ experience.

Deliver

We implemented the brand across wayfinding, environmental branding, signage, uniforms, website, animations, and advertising. Our rebrand revitalized the airport, delivered new confidence and opened doors.

Glasgow Prestwick Airport

61.5%

of visitors felt that their experience of travelling through the airport had improved

54%

agreed that their perceptions improved as a direct result of the rebrand

85%

said they would tell others about their positive experience

Glasgow Prestwick Airport
Glasgow Prestwick Airport
Glasgow Prestwick Airport
Glasgow Prestwick Airport
Glasgow Prestwick Airport
Glasgow Prestwick Airport
Glasgow Prestwick Airport
Glasgow Prestwick Airport

Loading0

We use cookies to provide necessary functionality and improve your experience — Read our Privacy PolicyAccept and close