Stand has provided design strategy and award-winning communications to Glasgow School of Art (GSA) for over a decade. GSA’s unique tone of voice calls for innovative, ever-changing approaches to student recruitment – but it always needs to connect, inspire and defy convention.
Discover
GSA has a fundamental influence on Glasgow, just as the city has a fundamental influence on its students, but a growing international audience has led us to look more widely at GSA’s formidable cultural reach.
Develop
We change GSA’s recruitment campaigns every year, to keep pace with their ever-changing creative intake. In 2019 we focused on craft and gave them a book with an exposed thread-sewn spine and a cut-down Swiss-bound cover.
Deliver
In 2018 we connected the book with an online map to track global networks. More than 75 art schools globally now use the system. We provided online open day events, two years before Covid-19 pushed the rest of the sector to follow suit.
