Lex Mundi is the world’s leading network of independent law firms, providing world-class cross-border legal solutions in more than 125 countries. But its old website was a complex sprawl, decades out of date. We gave it a complete online overhaul, and repositioning, delivering a website that brings the organisation bang up to date.
Discover
We bolstered our understanding of Lex Mundi’s two audiences by speaking with as many of them as we could – lawyers from its member firms and corporate counsels looking for cross-border legal solutions.
Develop
We worked with Lex Mundi’s leadership team across countries and time zones to position their brand effectively. We helped them develop a clear proposition, appropriate voice, and distinct offers for both members and clients.
Deliver
We built a forward-looking, distinctive website that positions Lex Mundi as a credible distributed alternative to the big global law firms. Log in as a member, and it also provides powerful yet accessible tools for international legal collaboration.
