Muirhead supply leather to some of the biggest aviation, mass transit and upholstery brands in the world. A seventh-generation, family-owned business, Muirhead has a rich heritage. Stand was brought in to refresh and manage their brand and communications as an ongoing long-term partner.
Discover
Through workshops across Muirhead’s business we quickly learned that vertical integration was at the heart of their global success – controlling their supply chains keeps them ahead of competitors.
Develop
Key messages were delivered through documentary photography and film-making, allowing Muirhead to showcase its cutting-edge approach to craft, natural resources and its industry-leading sustainability.
Deliver
After rollout of the Muirhead brand from website onward, we have managed Muirhead’s ongoing marketing, helping them major on sustainability and win new business with iconic brands like Mulberry and Philips/TPV.
