Scotland is a place visitors can tread lightly, while enjoying the best our country has to offer. We produced this concept, campaign and film asset in multiple languages and formats in the space of just eight weeks.
Discover
VisitScotland wanted to promote Scotland as a sustainable travel destination. Our research showed that sustainability is the new normal - not a differentiator. And the reasons people choose Scotland have not changed.
Develop
We focused on experiences that are uniquely Scottish, and showing that they can easily be enjoyed responsibly. Our wild landscapes, vibrant culture, and warm welcome are naturally sustainable.
Deliver
Scotland treads lightly on our world, and you can tread lightly whilst enjoying yourself in Scotland. We produced a film that builds on VisitScotland’s library of footage with four days of new location and drone filming.
