Mergers and acquisitions are an opportunity for brand thinking to add huge value. Five leading infrastructure technology companies merged to form North. We helped define who they were going to become, what the new company would look like, and how they would position themselves as market leaders.
Discover
Workshops at all levels of the business helped us understand the values held in common. We developed a strategy to evolve from five brands to one, based on the unique strengths of their new alliance.
Develop
We named the new company North; a memorable name that infers clear direction. We developed a simple proposition - North see the bigger picture thanks to their combined breadth of expertise and depth of experience.
Deliver
We designed a powerful visual identity for North, backed up with brand-focused copywriting and a fully-featured website. The new brand positioned them successfully for acquisition and subsequent growth.
