In the face of rising inequality and climate change, humankind faces its most important decade. We worked with The B Team, a collective of CEOs from the world’s biggest companies, to create a campaign and website which invites businesses to become a driving force for social, environmental and economic good.
Discover
The B Team collective have been working to solve some the world’s biggest challenges for ten years, but it was no time to celebrate or reflect. Instead they needed to set out immediate objectives and inspire other leaders to join them.
Develop
We created a new brand look which indicated it was not ‘business as usual’ - a bold look with bold messaging.
Deliver
We delivered a specially crafted, fully-immersive website and email newsletter which went out to thousands, including business’ most influential people.
