Building build a brand everyone can get behind

Designed to reflect modern Scotland, the marque relates to the connection and movement of people, freight and facilities. Taking subtle cues from quality Scottish heritage derived from weaved textiles, the design strategy is embedded in organisational truths: connectivity, agility and the ambition to deliver a ‘boutique’ user experience to every customer (whether a passenger travelling on a ‘no-frills’ flight for a well-earned annual holiday or a VIP client looking for slick, professional service).

The rebrand is credited with the many successes achieved by the wider team over the past year, opening doors and giving the employees a sense of pride and confidence in delivering their roles.