Working with a new client is always an exciting prospect. When that client is strategically integrating five engineering businesses across the UK – that’s a huge opportunity to do some great work. The newly formed group is a £140m turnover business that has set its sights on becoming a UK market leader in facilities engineering.
We worked hand-in-hand with Edwin James Group in developing and implementing their new vision.
We got together with the management team of Edwin James Group across the five operating businesses to identify what really drives their individual successes, and what united them.
We crafted a brand that allowed the businesses to retain their individual identities but rally behind a shared philosophy – a philosophy we call ‘the EJ way’.
As the Edwin James Group grows ‘the EJ way’ becomes the shorthand for the quality of work and the shared culture across the businesses. It inspires and aligns leadership thinking.
It’s a mantra for individuals and how they conduct themselves, from the workshops up. It’s the basis of an employee development programme for employees to better themselves.
With the philosophy behind the EJ way in place, the look and feel of the brand followed. We made the brand’s focus those people that deliver ‘the EJ way’ every day.
The new brand reflects the individual strengths in each of the operating businesses but unites them as a family. A family of individual businesses, who remain the experts in their respective fields, but do what they do, in harmony as a supergroup and a major player in the UK.