SCOTTISH NATURAL HERITAGE

What we did
Multi-organisational stakeholder engagement, Visual identity, Interpretation of research, Evidence based narrative, Storyboard development, Animation

Scottish Natural Heritage (in partnership with NHS Health Scotland, Forestry Commission and the University of Glasgow) led the development of a new action plan to introduce the Natural Health Service concept in Scotland.

The plan encourages the use of the outdoors to deliver physical, mental and social well-being.  Maximising health outcomes from green exercise by developing a joint approach between health, sport, active travel and environment sectors.

The evidence-led campaign was aimed at the less-active general public, specifically socially disadvantaged people, and carers.

Directly acknowledging the barriers as lead messaging (one of which was the Scottish weather), the evidence-based animations were roll-out in primary care waiting rooms across the country. The calming bird sound-track was designed for use in these environments where quiet is required.