Two concentric circles reflect the simplicity of the system

Woven into the fabric of local culture

Tapping into Glasgow’s straight-talking personality

The simple circle device was expanded to create a distinctive visual brand language (essential for the multi-lingual visitors to Glasgow 2014 and beyond) and a functional brand ‘kit of parts’. This included wayfinding signage from street to platform, train livery and marketing collateral.

The unmistakable, award-winning brand has been rolling out across the city since 2012.

Photography © Gordon Burniston / Paul Hampton