Glasgow Distillery Company’s first blended malt whisky needed a bold, memorable brand. We looked to Glasgow’s rebellious history to build an emotive, authentic story and uncovered the Glasgow Malt Riots of 1725, when the people of Glasgow came together to literally ‘stand up for the good stuff’.
Discover
We looked for a historical truth on which we could build a strong brand. We uncovered the story of the 1725 Glasgow Malt Riots - protests against a grain tax, from which the whole modern whisky industry sprang.
Develop.
We reflected the passion of the rioters in our brand copy: ‘Stand up for the good stuff’. We crafted emotive type and illustration with a vibrant, distinctive colour palette, grounded by a traditional bottle shape.
Deliver.
We took the brand to market on the bottle and across digital platforms. Malt Riot has been a huge hit with bold shelf standout in stores, and was quickly picked up by Tesco for national distribution.
