T-SQUARED

Sector: Architecture, design, construction
Services: Brand, strategy, positioning, design, copywriting

T-SQUARED design, engineer, build, validate and maintain incredibly complex facilities for highly specialised industries. We helped them reposition their brand by focussing on the incredible things their clients do in the facilities T-SQUARED make for them.

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Discover

Deep-dive workshops with people from across the company helped us get to the heart of who they are and how they do what they do. It became clear the facilities they make are exceptionally specialised.

Develop

T-SQUARED deliver market-leading efficiency and quality but to engage emotionally we brought their clients to the fore. Their clients are world-changing scientific geniuses, with stories that grab attention.

Deliver

We distilled the idea down to a single, simple line: Making space for genius. And we provided a practical, easy to apply brand strategy with tone of voice, copywriting, marketing materials, art direction and more.

Stand has really helped us articulate and communicate what we do. Delighted with the work you do for us.
Alan Simpson
Managing Director, T-SQUARED

Stop Play

T-SQUARED’s clients told us that case studies are the biggest influence on their procurement decisions. We provided a structure for project profiles. Lead with the incredible things achieved in the facilities T-SQUARED design and build, and follow up with hard facts on how their unique process delivers.

LinkedIn posts drive traffic to T-SQUARED’s website. We provided a strategy for fixed types of content and easy-to-follow guidance for how to write and illustrate stories. From recruitment and highlighting in-house talent to announcing project wins and showcasing skillsets.

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