Built with private equity backing from Aliter Capital, Orwins is a new firm that wanted to take a new approach to law.
We devised a strategy to help them clarify and communicate their offer – business and personal legal services, with a client focused, partner led approach, from a team of caring, connected and commercially savvy lawyers. And we strategically positioned the firm at the higher end of the market, where they could better appeal to the owners of high-growth businesses, as well as high-net-worth individuals.
For each of the acquired firms, it was important that the legacy, experience and respect they’d built over time carried forward into the new brand. This had to feel like the next chapter of their respective stories, rather than a rewrite.
We built a brand that each firm could unite under. One that feels established and familiar, but also fresh and different. We created visual and verbal identities that shout confidence, sophistication and ambition. We gave them a founding proposition – Let’s grow – which not only speaks to their target audience, but also gives them the forward momentum they required. And we named them Orwins – an old word with roots that mean bravery, friend or ally, as well as the origins of success.
A name we’re sure they’ll live up to.
