“Stand’s insight, creativity and partnership have been nothing short of world-class. This brand is as much a reflection of your brilliance as it is of ours.”Claire Aspinall
Group Head of Marketing, TXP
Innovation in employee engagement (highly commended)
Engage Business Media Awards 2025
Multiple major investor approaches within two weeks post-rebrand
TXP’s investors were unsure how a legacy tech specialist and an IT recruitment company could present a single offer to customers. They needed a clear story, and purpose.
We learned from customers in need of tech modernisation that big systems integrators were too slow, and in-house teams weren’t flexible or innovative enough. From that clear space in the market, and the insight that every tech transformation leads to a need for change in people, we developed a simple strategy: Technology x people = progress. Bringing both skillsets together multiplies effectiveness.
We named the newly-unified business TXP (technology x people) and created a dynamic, modern brand that kick-started a period of fast growth and new acquisitions.
