Hospitality booking platforms are now commonplace. But for hotels and restaurants, the model is broken – no longer fair, no longer moral, no longer workable. Our client 5pm.co.uk had an idea for a new co-operative booking platform to be co-owned by (and give back to) Scottish hospitality businesses – and they tasked us with bringing it to life.
Discover
We spoke with hoteliers about existing platforms and all had similar gripes – costly and controlling, impersonal customer service, lacking in local knowledge. This gave us the ammunition to position as a challenger brand.
Develop
The first task was to help 5pm explain their offering and its benefits. We helped them devise the ‘Kooble’ name, a strapline, key messaging, a new ‘human’ tone of voice, and a set of brand values that would chime with the industry.
Deliver
The design phase centred on creating an eye-catching look and feel befitting of an industry challenger brand. Distinctive and forward-looking, we positioned Kooble as the new way to get away – booking, but better.
