Interpol

Client: UK Home Office
Sector: Public sector, Police, Government
Services: Brand, event, logo, identity

Interpol is the world’s largest police organisation. It helps forces collaborate to make the world a safer place, across 196 member countries. Stand created the brand identity for Interpol’s 2024 General Assembly, its flagship event, attended by thousands of delegates from across the globe.

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Discover

While Glasgow was the General Assembly location, it’s the UK that was officially hosting. We wanted to highlight the unique structure of policing in the UK – much admired globally – of 42 forces from four countries, all working closely together.

Develop

We designed a marque connected to the Union Jack, built on themes of collaboration, convergence, strong networks, shared trust, and strength in numbers. We made sure it worked as well locked up with the Interpol logo as it did alone.

Deliver

We created a unique and meaningful marque that worked beyond a logo – it translated into a whole design system for use in graphics and infographics, and deconstructed to provide a coherent, inspirational suite of assets.

We exploded the logo into a set of graphic ‘shards’ that could be broken apart and recombined in countless ways. This allowed for dynamic, flexible visuals whatever the format and use.

(Event photos by Simon Dawson / No 10 Downing Street)

“Stand’s significant contribution in creating the brand, logo and look and feel for the 2024 General Assembly in Glasgow was instrumental. Many including the Prime Minister and Home Secretary commented on how strong the logo and branding was.”
Emma Gibbons
Senior Responsible Officer (SRO) and Head of International Law Enforcement Cooperation Unit Public Safety Group

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