The rebrand of Glasgow Prestwick Airport was crucial not only to the economic wellbeing of the business itself, but also the wider community and businesses in the surrounding area in which it exists.
Implicit to the process was the tangible commitment of the emotionally-connected workforce. Their ambition for the rebrand, underpinned by a real sense of west coast of Scotland pride, meant that ‘good enough’ would never be good enough. For the workforce. Or for Stand. Creating a brand that they would be proud to deliver became our benchmark.
Designed to reflect modern Scotland, the marque relates to the connection and movement of people, freight and facilities. Taking subtle cues from quality Scottish heritage derived from weaved textiles, the design strategy is embedded in organisational truths: connectivity, agility and the ambition to deliver a ‘boutique’ user experience to every customer (whether a passenger travelling on a ‘no-frills’ flight for a well-earned annual holiday or a VIP client looking for slick, professional service).
The rebrand is credited with the many successes achieved by the wider team over the past year, opening doors and giving the employees a sense of pride and confidence in delivering their roles.