A UNIFIED VISION

We got together with the management team of Edwin James Group across the five operating businesses to identify what really drives their individual successes, and what united them.

We crafted a brand that allowed the businesses to retain their individual identities but rally behind a shared philosophy – a philosophy we call ‘the EJ way’.

BRANDS ARE BUILT FROM THE INSIDE OUT

As the Edwin James Group grows ‘the EJ way’ becomes the shorthand for the quality of work and the shared culture across the businesses. It inspires and aligns leadership thinking.

It’s a mantra for individuals and how they conduct themselves, from the workshops up. It’s the basis of an employee development programme for employees to better themselves.

THE PEOPLE

With the philosophy behind the EJ way in place, the look and feel of the brand followed. We made the brand’s focus those people that deliver ‘the EJ way’ every day.

The new brand reflects the individual strengths in each of the operating businesses but unites them as a family. A family of individual businesses, who remain the experts in their respective fields, but do what they do, in harmony as a supergroup and a major player in the UK.